Make up can be expensive; that’s an unfortunate fact. The most premium brands, offering products that promise to work near miracles in return for your hard earned cash, can be eye wateringly expensive – the kind of money you’d usually spend on rent. Thankfully, many budget brands of makeup also exist, particularly those that are sold in grocery stores and supermarkets.
Unfortunately, the budget makeup brands rarely get a decent write up from the premium obsessed beauty media. While you do get what you pay for, and the quality of budget makeup may not be the quality of premium and designer brands, that doesn’t necessarily mean the brands are terrible either. By and large, the main difference in what the product claims to do.
For example, a premium mascara may be marketed with claims that not only does it apply colour to your lashes, but it also helps to extend and lengthen each individual lash. Whether it does or not depends on the product, but that’s the claim. However, budget makeup brands will mostly be advertised on the strength of the colour they provide, rather than outlandish claims of lengthening, curling or even nourishing. That means you can steal buy mascara for an affordable price, that will still look good on if all you wish to do is darken your lashes.
Don’t dismiss budget beauty brands and makeup. While some may not be for you, there are plenty of decent brands out there that don’t cost the earth, and genuinely do compete on efficiency with their premium cousins.